Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Meissen Italia Taps Frida Weyer for Couture Collection

Weyer, winner of the Premium Young Designers Award and the Bunte New Faces Award, already partnered with Meissen Joaillerie.

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CHINA CONNETION: Meissen Italia, the Milan-based subsidiary of the more than 300 year old German porcelain manufacturer, has tapped young Berlin designer Frida Weyer to design its first women’s wear collection, Meissen Couture. The 20 piece line of women’s evening, cocktail and bridal wear, all made in Italy, will be launched in September. A Meissen Italia spokeswoman said the price range has not yet been decided, but noted that the collection will possibly make its private and exclusive debut at Villa Meissen on Via Montenapoleone in Milan.


Weyer, winner of the Premium Young Designers Award and the Bunte New Faces Award, already partnered with Meissen Joaillerie (also part of Meissen Italia) for her fall/winter 2013/14 collection “Anna Karenina goes Versailles.” Presented during Mercedes Benz Fashion Week Berlin, Weyer featured not only the house’s new jewelry but also historic Meissen porcelain objects in her elaborate still life. The previous season, she demonstrated a ceramic flair, borrowing from the patterns of traditional Turkish tiles for her spring/summer 2013 day and evening looks. Now, she said she’s looking forward to combing the Meissen’s vast archives for inspiration.


As for Meissen, the link to the fabric of fashion goes back to the 18th century, when real fabric was dipped into raw porcelain mass to dress its porcelain figurines.


Since 2012, Meissen has been developing and restructuring its activities to position itself as a globally active luxury lifestyle group. In addition to the limited edition, traditionally manufactured and historically based porcelain pieces plus contemporary one-off works and editions by contemporary artists, there are interior furnishings and decorative accessories, as well as jewelry, silk scarves and shawls under Meissen brand names.

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