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Martha Graham Dancers Tapped for GNC Ads

Tadej Brdnik and Katherine Crockett appear in a Times Square billboard as part of GNC’s new “Respect Yourself” campaign.

THE ART OF DANCE: Two principal dancers of the Martha Graham Dance Co. are featured in a new campaign for GNC, the health and wellness retailer, which was conceived and directed by Peter Arnell. Tadej Brdnik and Katherine Crockett appear in a Times Square billboard as part of GNC’s new “Respect Yourself” campaign. Six Martha Graham dancers are also featured in the multimedia campaign, which includes network and cable broadcast, outdoor billboards, national print, and digital ads. A short dance film directed by Arnell was also unveiled as part of the “Respect Yourself” campaign during the Martha Graham Dance Co.’s New York Season, which runs Feb. 20 through March 3.

 

“Between GNC’s celebration of health and wellness and the Graham Co.’s commitment to the extraordinary art and physical discipline we know as dance, it was a great time to celebrate individuals of such stature in the dance world,” said Arnell.