Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Jimmy Choo, DKMS Tie Up for Fund-raiser

For 10 days from Dec. 7 to Dec. 16, 15 percent of all purchases made at any of Jimmy Choo’s four New York City stores was donated to the nonprofit.

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MARKING A CAUSE: Jimmy Choo celebrated its second collaboration with nonprofit DKMS at the New Museum in Manhattan Wednesday evening. The organization,which works to raise awareness for blood cancer, was hosted by founding family member Katharina Harf, her husband Marc Jordan and model Julie Henderson, with guests decked out in Jimmy Choo that included Poppy Delevingne, Harley Viera-Newton, Leandra Medine of The Man Repeller, Kelly Bensimon and Mia Moretti (who DJ’d the event). For 10 days from Dec. 7 to Dec. 16, 15 percent of all purchases made at any of Jimmy Choo’s four New York City stores was donated to the cause. “The goal is to delete blood cancer,” Jimmy Choo president Brian Henke said. “Tonight is not about making a profit. It’s about showing support.” He added that the company will partner with DKMS again for a third time this spring.

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