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Changes Coming to Milan Fashion Week Calendar

As much of Italy closes shop for August, an early draft of the calendar began circulating, causing a stir among the local fashion set.

MARK YOUR CALENDARS: As much of Italy closes shop for August, an early draft of the Milan Fashion Week calendar began circulating, causing a stir among the local fashion set. The shows will start on Sept. 17 and wrap up on Sept. 22 — but the final day of shows, which in the past had reliably included Dsquared2 and Giorgio Armani, is now noticeably devoid of big-name fashion houses. The Camera Nazionale della Moda Italiana has instead positioned all heavyweight brands in the first five days, and given special attention to some of Italy’s emerging, younger labels, such as Stella Jean and Andrea Incontri — slated for Sept. 17, right before Gucci — as well as Au Jour le Jour and MSGM, scheduled for Sept. 21, along with Marni, Salvatore Ferragamo and Trussardi. Meanwhile, Dsquared2 will show on Sept. 18 and Giorgio Armani on Sept. 20.

The changes are in line with Camera chief executive officer Jane Reeve’s plans to put a new generation of Italian designers in the limelight and help them develop their international business.

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