SAVING FACE: Most companies want what Facebook has and not vice versa. But Physicians Formula Holdings Inc. could be an exception. The Azusa, Calif.-based cosmetics company is listed on the Nasdaq under the ticker symbol FACE. Should Facebook go public as is thought in 2012 or later, FACE would be ideal for its stock market debut. But Facebook would encounter obstacles if it tried to obtain FACE from Physicians Formula. Regulations prevent companies from selling their ticker symbols. Still, there is another possible route to Facebook nabbing the coveted FACE ticker symbol. In a deal that would be barely detectable on its balance sheet, Facebook, which was recently valued at more than $52 billion, could acquire a mass market leader in mineral makeup and bronzers with a market cap of less than $60 million. One commenter on the Yahoo message boards thinks Facebook chief executive officer and co-founder Mark Zuckerberg will indeed make a play for Physicians Formula to secure FACE. “I am convinced he will buy out this company at whatever cost,” wrote commenter draj1234. With FACE under his belt, Zuckerberg could also have his pick of one or several of Physicians Formula’s products to add some much-needed color to his face of the nonticker variety.
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