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EAU DE PUGH: Gareth Pugh, who once encased models’ heads in latex masks, and Jeremy Scott, who in the past dressed a model in a trash can-inspired dress, have turned their noses to fragrance. The pair, as well as Alexandre Herchcovitch, Bernhard Willhelm, Cosmic Wonder Light Source and Preen, have each concocted a perfume as part of the Six Scents Fragrance Initiative to raise funds for the Designers Against AIDS International AIDS Awareness Education Center in Antwerp, Belgium. Two thousand bottles of each of the limited edition unisex fragrances will be available by yearend in stores including Colette in Paris and Seven New York. Scott took a frisky turn for his fragrance, which is dubbed Illicit Sex, while Pugh’s, which is dubbed Diagonal, is meant to have an ambiguous slant and contrast light and dark plus masculine and feminine elements. Six Scent is a collaboration between fragrance house Symrise, creative consultancy Metaproject and Seven New York.