Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Marc Jacobs Designs Bloomie's Shopping Bag... Flash Fashion...

Along with all the renovations, beauty installations and designer shops added in the past years, there’s another new look at Bloomingdale’s.

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FLASH FASHION: Idea-a-minute flash sale retailer Gilt has been secretly interviewing designers all around town in preparation to launch its own line, according to a source. Could the merchant be looking to tap a well-known name such as Thom Browne or Zac Posen to create a lower-priced line just for Gilt, as Target did with Isaac Mizrahi or Uniqlo with Jil Sander? Or perhaps the idea is to invent a Gilt-branded line with its own identity and style, à la Barneys New York or Shopbop’s Bop Basics?

The company admitted it is exploring the idea, but nothing has been finalized. “We have not made a decision, but we are looking at the possibility,” said a spokeswoman.

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