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Maison Martin Margiela's X Factor... Paul Smith's Home in Mayfair...

Leave it to Maison Martin Margiela to take a subversive approach to the conception of its soon-to-be-launched e-boutique.

NEW AND IMPROVD: IMPROVD, designed by Valentino Vettori, had a presentation, or shall we say exhibition, last week where part of the line was shown on hanging casts made by the designer himself. “I want to show my pieces on real women, the girls that inspire me and on casts because I don’t want them on models; that creates an illusion of unattainability,” explained the designer. The third floor of The Standard hotel was divided into two rooms — one for the collection and another one with the compelling images that photographer Yelena Yemchuk captured of Vettori’s muses wearing his clothes: Arden Wohl, Becka Diamond, Byrdie Bell, Cory Kennedy, Dakota Goldhor, Dani Smith, Elisabeth and Katherine Waterston, Maximilla Lukacs, Melissa Auf der Maur and Stella Schnabel, some of whom were in attendance as musical guests Sky Ferreira and Daniel Merriweather performed. But the stars of the night were the great leather jackets and sheer-paneled and ribbed-knit vests that could give Rick Owens a run for his money — they are thoughtfully designed and none retails for over $700.

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