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Maison Martin Margiela's X Factor... Paul Smith's Home in Mayfair...

Leave it to Maison Martin Margiela to take a subversive approach to the conception of its soon-to-be-launched e-boutique.

DYED IN THE WOOL: Wool Week, the brainchild of Prince Charles to promote consumption of the fiber and support sheep farmers worldwide, kicks off on Oct. 11 in London, with two flocks of sheep set to begin grazing on Savile Row. During a news conference at London Fashion Week on Sunday, The Campaign for Wool group said it has garnered the support of U.K. retailers and designers, including Marks & Spencer, Jaeger, Aquascutum, Kinder Aggugini and Richard Nicoll, who will be hosting events, displays and education programs about wool from Oct. 11 to 17 in their stores. “If you were going to reinvent wool today, you’d think it was a wonder material,” said John Thorley, chairman of the organization, “It’s durable, breathable, fire-retardant, sustainable. Yet the value of it has plummeted and that’s something we want people to sit up and take notice of.”

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