ERIN ON AMAZON: Details about Erin Fetherston’s collaboration with LU Biscuits, announced last September during New York Fashion Week, are finally out. The limited edition tins for the company’s Crème Roulée rolled wafers will debut Sept. 10 and be sold exclusively on Amazon.com’s U.S. site. Each tin, priced at $39 for a pack of six, features a fashion sketch by Fetherston of a girl holding giant-size wafers — “they do kind of look like rolls of fabric” — against a handwritten script that reads “I Love Lu.” “The company is really expanding into America,” says Fetherston of the French brand, which was bought by Kraft Foods in 2007. “Since I started [my business] in Paris, but am American and based here now, it seemed like the right fit. And, I mean, I always had the cookies at my house.”
July 14, 2009
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