WWD.com/fashion-news/fashion-scoops/madil-founders-launch-peace-love-1000-flip-flop-campaign-7006134
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MADiL Founders Launch "Peace, Love & 1,000 Flip Flops" Campaign

Helmut and Devra Elze will be giving away 1,000 pairs of flip-flops to people who upload a photo or video of themselves doing good.

GOODY TWO-SHOES: Helmut and Devra Elze, founders of the Northern California company MADiL, will be giving away 1,000 pairs of flip-flops to people who upload a photo or video of themselves doing good. Participants in the “Peace, Love & 1,000 Flip Flops” campaign will be given a coupon code for $19, the value of a pair of flip-flops. As a general rule, the brand donates 10 percent of all sales to non profits. “MADiL stands for make a difference in life and it is not just our name, it’s a movement we hope to inspire,” Devra Elze said.