Women’s Wear Daily
04.19.2014
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Macy's to Donate Thanksgiving Day Parade Tickets

The company has set aside about 5,000 seats in the bleachers along the parade route for families impacted the most by Hurricane Sandy.

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Macy’s and New York City Mayor Michael R. Bloomberg are teaming up to help those affected by Hurricane Sandy have a special Thanksgiving. They have set aside about 5,000 seats in the bleachers along the Macy’s Thanksgiving Day Parade route for families impacted the most by the storm. Distribution of the tickets will be coordinated by local elected officials who represent the hardest-hit neighborhoods, and transportation to and from the parade will be provided by Macy’s.


“Thanksgiving is a time to enjoy friends and family and reflect on life’s blessings, but this will be a particularly difficult holiday for many New Yorkers who suffered terrible losses as a result of Hurricane Sandy,” said Bloomberg. “So many people have been donating their time, energy, and resources to helping families hit hard by the storm recover, and we hope that taking part in a tradition like the Macy’s Thanksgiving Day Parade will make their holiday just a little brighter.”

 

RELATED STORY: Michael Kors, CFDA Boost Sandy Relief Efforts >>


Ann Kule, Macy’s Parade’s executive producer, said that providing the tickets, the retailer hopes it can “provide some comfort to those most affected by Hurricane Sandy and that they leave the parade knowing that our 8,000 marchers, the city and the nation are behind them as they recover from this devastating storm.”

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