Women’s Wear Daily
04.23.2014
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fashion-scoops

MAC Signs as Exclusive Partner for En Avant Premiere

Initiative showcases the collections of young designers showing as part of Paris’ ready to wear, men’s and haute couture weeks on the Mode A Paris Web site.

fashion-scoops/news

MAC SUPPORT: MAC Cosmetics is extending its support of emerging designers’ runway shows to Paris. The brand has become the exclusive cosmetics partner of En Avant Premiere, an initiative that showcases the collections of young designers showing as part of Paris’ ready to wear, men’s and haute couture weeks on the Mode A Paris Web site. The initiative was created by the Federation Francaise de la Couture, du Pret a Porter des Couturiers et des Createurs de Mode. For spring 2012, designers who are part of En Avant Premiere include Alexis Mabille, Anthony Vaccarello, Damir Doma, Devastee, Nicolas Andreas Taralis, Anne Valérie Hash, Gaspard Yurkievich and Steffie Christiaens. MAC is also the official makeup sponsor of London Fashion Week.

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