Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Louis Vuitton's Guy Stuff... Alexander Wang Testing the Waters...

Louis Vuitton will unveil a new luxury men’s leather goods line at its men’s show in Paris on Thursday.

fashion-scoops/news
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Alexander Wang’s first print ad.

Photo By Craig McDean

SHOUTING LOUD: Alexander Wang has two new promotional ventures in the works: his first-ever print ad, exclusive to Interview Magazine’s March issue, and a billboard to be unveiled at the New York intersection of Lafayette and Great Jones Streets on Feb. 7. But don’t call this an advertising campaign. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” said Wang, who prefers the term “image piece.” “For us, it’s about testing the waters and doing something out of the box.”

The four images, shot by Craig McDean, feature model Aymeline Valade posing samurai-warrior-like against a spare, sky blue background. “We desaturated the colors, even drained her skin color a little bit, to make everything a little more austere,” explained Wang. A video of the shoot will make its debut on March 1.

As for the Interview exclusive, Wang notes that he enlisted Karl Templer as stylist and Fabien Baron of Baron and Baron as creative director. Both work at the glossy. Baron is editorial director, and Templer is creative director.

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