Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Lupfer Links Up With Emeza

The German-born, London-based designer was a special guest at a party for luxury shopping portal Emeza, a spinoff of Berlin Web retail powerhouse Zalando.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

BERLIN CONNECTION: “We love the kitties,” laughed Markus Lupfer, when asked about his spirited pastel feline and flower-printed collection, presented at London’s fashion week last month. The German-born, London-based designer was a special guest at a party for luxury shopping portal Emeza, a spinoff of Berlin Web retail powerhouse Zalando. Lupfer’s latest looks joined garments from Roksanda Ilinicic, Opening Ceremony, Theory, Calvin Klein and more in the popup showroom designed to highlight the recently-launched Emeza during German Press Days events for fashion public relations agencies and press.

Lupfer, who despite the country of his birth says he considers himself an English designer, hopes his playful moderately priced separates and shoes will resonate with German shoppers the way they do in his top markets, the U.K., the Middle East and the U.S. “It’s always a smaller market, but it’s a growing market,” he commented. “It’s great to see the online gaining momentum.”

Carola Seher, Emeza’s senior communication manager, said Lupfer was a good fit for Emeza’s growing customer base, who are less purely status driven than the typical German luxury goods consumer. Emeza is currently selling in Europe, and plans to enter the U.S. market in 2014; up next for Lupfer is a sunglasses collaboration with Linda Farrow.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or