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Lucky Brand Moves Into New L.A. Headquarters

Inspired by 1940s architecture and the Art Deco era, the space mirrors the revamp that Patrick Wade has given to the brand's stores.

LOS ANGELES GETS LUCKY: As part of its ongoing makeover, Lucky Brand has moved into spiffy new headquarters in downtown Los Angeles with the help of L.A. Mayor Antonio Villaraigosa. On Wednesday, along with William McComb, chief executive officer of Lucky’s parent company, Liz Claiborne Inc., the mayor celebrated the 46,200 square-foot building as a symbol of L.A.’s economy, which counts 110,000 jobs in 10,000 apparel companies that generate $13 billion in wholesale and manufacturing revenue. “Everything about Lucky Brand — the look and feel of it — has the essence of L.A.,” Villaraigosa said. In the works ever since David DeMattei and Patrick Wade joined the denim company as chief executive officer and creative director, respectively, two years ago, the new headquarters consolidate Lucky’s 250 employees who were previously spread across five buildings located about four miles away in Vernon, Calif. Inspired by 1940s architecture and the Art Deco era, the space mirrors the revamp that Wade has given to Lucky’s stores. McComb eyes more changes at Liz’s brands, including Kate Spade, which will move to new offices in New York as early as June. In the meantime, Lucky is getting friendly with its new neighbors, giving Villaraigosa a pair of Lucky jeans as a gift. In a nod to DeMattei’s casual California style, the suited Villaraigosa said, “From time to time, I roll up my jeans like that and wear a hat.”

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