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LAUNCHING IN MILAN: Love Moschino has opened up its first Milan flagship in Corso Venezia 2, steps away from the medieval San Babila church. The boutique, spread over 2,152 square feet, offers men’s and women’s clothing, accessories and footwear, and currently houses the label’s spring-summer 2014 collection.
Moschino creative director Jeremy Scott also introduced a new logo for Love Moschino, a red letter “M” superimposed on a red heart, which features prominently in the store display and on a flashy, giant LED back wall. The overall vibe is industrial, with iron shelves and moveable racks contrasting with the brand’s graphic prints and playful designs.