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WOMAN IN MOTION: Longchamp’s spring ad campaign starring Alexa Chung comes to life in a short film due to go live on YouTube on Thursday, Feb. 6 during New York Fashion Week. The sun-dappled clip directed by Jean-François Julien shows the vivacious “It” girl whisking around sunny Saint-Tropez on foot and in a convertible. More than 20 percent of the French firm’s media spend now goes to digital, as reported.