Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Loft Dedicates Floor to Petites at New Chicago Store

The 6,300-square-foot location at 670 N. Michigan Avenue opens next week.

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Loft Michigan Avenue Chicago

PETITE POWER: Loft will expand its petite presence in Chicago next week, unveiling a new 6,300-square-foot two-story store, with one floor purely dedicated to petites.

The high-profile location at 670 N. Michigan Avenue is the first Loft store to boast its own floor for petites. Chicago provides the perfect place to launch the concept, given the city is a strong market for the brand and the Magnificent Mile is one of the most popular shopping destinations in the country, attracting locals as well as tourists, said Joan Ciancaglini, Senior Vice President, Director of Stores, Loft.

Shoppers will encounter a majority of tops, sweaters and blouses in petite sizes as well as the full assortment of dresses, skirts and outerwear, she said.

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