Women’s Wear Daily
04.21.2014
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Lance Armstrong, Living the Brand... American Apparel Plus...

After pedaling 110 miles in one day during last weekend’s Pan-Mass Challenge, Lance Armstrong made his way to Nantucket for a little R&R.

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AMERICAN APPAREL PLUS: American Apparel continues to look for new ways to reinvigorate its stores — and more third-party merchandise may be one answer. Company founder Dov Charney and chief business development officer Marty Staff are scheduled to be in Las Vegas later this month walking trade shows like MAGIC and Project, meeting with brands to potentially sell in its 254 stores, said sources. American Apparel already sells Bass penny loafers and Casio watches and the retailer is especially keen on adding more accessories to the stores, which are heavy on apparel. Accessories account for sales in the low single-digits in the stores, a figure that company executives would like to push up to at least 20 percent. American Apparel is in talks with several sneaker brands regarding potential collaborations, added sources.

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