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MOSCHINO’S MANSE: The first Moschino hotel is taking shape. The Italian luxury brand unveiled mock-up rooms of the hotel during TTG Incontri, Italy’s leading trade show for the tourism industry, which started Friday. The Moschino hotel is expected to open in 2009 in partnership with Hotelphilosophy SpA, Mobygest Group in a former neoclassical railway station, which dates back to 1840, in Milan’s Viale Monte Grappa, near the trendy Corso Como area. Rossella Jardini, creative director of the maison, is in charge of the hotel concept, which revolves around a fairy-tale theme. “‘To sleep is perchance to dream,’ and dreams are fairy tales that we are allowed to experience first hand, the fables of a fantasy world that we have created,” said Jardini. “This is an alternate life in which we direct and stage the scripts of our very own play.” For example, in a bedroom, the chandelier is embellished with red rose petals. Below, the bed’s coverlet is made with red rose petals that appear to have fallen from the lamp. In the hall, lamps are made to look like clouds. Jardini said that, in the hotel, “the ordinary world is painted with a brush of surrealism,” in line with Moschino’s.
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