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AT THIS MOMENT: Sarah Jessica Parker is tackling time with her new scent collection, Lovely Moments. The collection will include three fragrances based on different expressions of time — Dawn, Endless and Twilight — and will launch on HSN in February, to be followed by a one-month brick-and-mortar exclusive in Ulta. The scents will enter full global distribution in April. Michael Thompson shot Parker for a TV and print campaign; national print ads will break in March magazines, while TV dates are still being determined.