WEEZER WARDROBE: Speaking of rockers and apparel, indie-rock band Weezer is jumping into the fray with a capsule collection produced by action-sports brand Hurley. Launching Sept. 10 exclusively at teen retailer Pacific Sunwear of California, the nine pieces for men and women include a puffer jacket designed by Weezer front man Rivers Cuomo, graphic Ts, green plaid button-up shirts, hoodies and knit hats, all retailing from $29 to $79. The new wardrobe is the latest collaboration between Hurley and Weezer. Not only did the band record some songs for its new album earlier this year at Hurley’s headquarters in Costa Mesa, Calif., but shoppers who buy a Hurley or Weezer product at PacSun between Sept. 10 and Oct. 15 can enter a contest to have Weezer play a concert at their school. Plus, Weezer plastered the rotund mug of the character named Hurley from the TV series “Lost” on its LP cover. Laura Wasser, vice president of marketing at Nike-owned Hurley, said while the name of Weezer’s album is coincidental, “music is a really big part of the [Hurley] brand.”
August 27, 2010
Louis Vuitton's Global Flavor... Sound of Style... Weezer Wardrobe...
Starting Nov. 5, Louis Vuitton's window displays will pay tribute to Diwali, the Hindu festival of lights.
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