Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Leyla's Pink Truck...Vidal Memoir...Sportmax and Kim Gordon

Heartschallenger's one-moniker wonder Leyla has been lightening up lives with her cotton candy-colored Sixties ice-cream truck that also sells toys

fashion-scoops/news
An artist from 9eme Concept decorating a Coach window at Printemps Haussmann

SPREADING THE NEWS: Kicking off the "Printemps Loves New York" event, Ian Bickley, president of Coach International, joined the French department store's director, Pierre Pelarrey, at the Printemps Haussmann site in Paris, for the inauguration of 11 Coach windows decorated with New Yorkthemed backdrops. Members of the public thronged along the Boulevard Haussmann to watch artists from local art collective 9eme Concept decorate the sets. Coach, which recently opened a 1,700-square-foot location on the main floor of the recently revamped store, also presented a limited edition line of bags customized by 9eme Concept in a pop-up store in the site's basement.

 

WHAT THE TRUCK?: Rock band Heartschallenger's one-moniker wonder Leyla has been lightening up lives with her cotton candy-colored Sixties ice-cream truck that also sells dime-store-type toys, and she hooked up Marc Jacobs, Colette and Kitsuné with highly stylized trucks of their own for Fashion's Night Out. Part pop artist, part human anime, she favors girlish clothes, an eye mask made of neon pink makeup and unexpected exclamations — "My face is melting." While the high temperatures can take their toll on her eye mask from time to time, Leyla has kept true to her pledge to keep it on until her Heartsrevolution's first album, "Ride or Die," makes its debut.

 

"I started wearing the mask because I was really scared to do a live show with our band. The album has taken much longer than I expected. I've worn it every day now for almost a year — it's superempowering," she shrugged. "The underlining theme is ‘be your own superhero and create your own action adventure.'"

 

That's the message with which she aims to motivate children. "When I say children I mean anyone between 13 and 30," she said. "As a society as a whole, we have this obsession with celebrities and perfection. I want to show kids how they can start with their own idea and create their own magical life."

 

Irked by the labels and limitations people once put on her for being a teenage mother, the one-woman crusader decided to write her own story line. Six years ago, she got her first customized truck rolling and now there are a total of six vehicles serving up international icy treats in Los Angeles and New York. Swarovski Elements is helping to further her cause and promote Heartsrevolution's new tunes with the world's first crystallized ice-cream truck made from castoff gems. Next year that kaleidoscopic mobile will be shipped to Tokyo, Paris and beyond for a global tour that will coincide with the album's release. Her "best friend, lover, bandmate and business partner," Ben Pollock, is on the gig, too.

 

ROBERTSON'S NEW AVENUE: Dawn Robertson exited her role as president of Sean John on Friday and will assume the chief executive officer role at the Avenue chain of plus-size stores on Monday. WWD first reported Robertson's candidacy for the post Aug. 17. Avenue is a division of Redcats USA, which is owned by France-based PPR. Robertson's exit from Sean John leaves longtime company veteran Jeff Tweedy, executive vice president, as the senior executive at the company. Sean John declined to comment on the potential search for a new president.

 

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