Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

Levi's Links Up With Beams for Collection

Japanese men will get to live out their California dreams with an exclusive collection launching this spring.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

CALIFORNIA DREAMING: Japanese men will get to live out their California dreams with an exclusive collection that Beams is launching with Levi’s for spring. In 15 stores located throughout Japan, Beams is offering the Levi’s California Collection, which comprises some 35 pieces, including 505 jeans made in San Francisco, white Bedford cords and khaki blazers cut out of water-repellent cotton invented by the U.S. military.

Retailing from $48 to $255, the men’s line will continue through the fall and expand to women’s next year.

Three Levi’s stores in San Francisco, Santa Monica, Calif., and New York are also selling it. “As design professionals, we’re influenced by Beams,” said Jonathan Cheung, head of design for the Levi’s brand, at a party Friday in Los Angeles celebrating the launch.

Beams is also big on California style. Two years ago, it hired a Southern California factory to manufacture chambray shirts, jean jackets, chinos and jeans for its private label. Even a member of its 12-strong contingency at the party paired a herringbone tweed jacket with a Patagonia backpack and red, white and blue pocket square that matched the PBR can he was sipping.

Yo Shitara, the Beams president whose father founded the company 38 years ago as an “America life shop,” said Levi’s was one of the store’s original vendors. “It’s kind of going back to the basics, where we started from,” he said. With L.A.-made clothes, he added, “we will continue to strengthen that aspect.”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or