Levi’s Keeps on Trucking

Denim brand launches jacket designs by graffiti artists André Saraiva and Shepard Fairey.

TAG LINE: Graffiti artists André Saraiva and Shepard Fairey, the latter known for his “HOPE” portrait of Barack Obama, hit the new Levi’s Champs-Elysées flagship on Thursday night for the launch of a capsule line of denim trucker jackets designed by the pair. The designs are exclusive to the store. Fairey and Saraiva also created sculptural windows: one inspired by New York skyscrapers; the other by old fashioned Parisian advertisement kiosks, featuring original works by Fairey.


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Asked whether he had any other Obama-related works in the pipeline for the re-election campaign, Fairey replied: “No I’m putting my energy into things I think push the politicians in the right direction, rather than just cheerleading for them.”


The artist, who is planning a show for London’s StolenSpace in October, also chatted about his new Keith Haring collaboration for his OBEY line. “I’m a big fan of [Haring], I wrote the foreword for the newest edition of his journals…We share a similar philosophy: do work on the street, do fine art, work for social causes, give a lot away, it’s a logical fit,” he said, before zipping off to spin some loud tunes in the store’s basement.


Saraiva said he plans to host a L'Officiel Hommes dinner during Milan Men’s Fashion Week, as the title's creative director, in honor of the magazine’s new fashion director, Christopher Niquet, and its latest L.A.-themed issue, which features Johnny Hallyday on its cover. Saraiva in late June will also host a dinner at Sunset Beach in the Hamptons for the launch of Harry Winston’s latest watch. “We’re working on a project, so that’s the beginning of our relationship,” he said.

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