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BCBG Max Azria Group Wins Trademark Suit in L.A.

The April 29 judgment states that Stretta can no longer legally produce garments resembling Léger’s trademark bandage dresses and ordered it to pay damages.

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LAWSUIT WIN: BCBG Max Azria Group last week won its lawsuit against Los Angeles-based label Stretta, which alleged that the company infringed on its Hervé Léger trade dress. The April 29 judgment states that Stretta can no longer legally produce garments resembling Léger’s trademark bandage dresses and ordered it to pay $150,000 in damages to Vernon, Calif.-based BCBG, owner of the Hervé Léger brand.

The complaint, filed on March 12 of last year in U.S. District Court, Central District of California, alleged that Stretta infringed Hervé Léger’s trade dress with its designs, falsely represented that its garments were made by the same factories, and damaged the Léger brand, which was acquired by Max Azria in 1998.

Stretta skirts and dresses, which retail between $150 and $400, are sold through many of the same channels as Hervé Léger, including Intermix and Nordstrom. Leger dresses retail for $900 to $3,200.

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