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Max Mara Sponsors Natasha Law Exhibit in New York

At the one-night-only show at Chelsea's Bortolami Gallery, the artist showed a series of paintings created specifically for Vogue’s annual shape issue.

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LAW’S LINES: Artist Natasha Law had a one-night-only, Max Mara-sponsored exhibition Thursday at the Bortolami Gallery in the Chelsea section of Manhattan, where she showed a series of paintings created specifically for Vogue’s annual shape issue. Max Mara’s Northeast regional manager Maria Giulia Prezioso Maramotti, the first of the third generation of the house’s founding Maramotti clan to join the family business, hosted the event with curator Blair Voltz Clarke. DJ Harley Viera-Newton gave invitees — who included Byrdie Bell, Giovanna Battaglia and Law’s brother, Jude — a few tunes to bop their wine glasses to.

The artist had been working on the paintings for months, and had only just finished two weeks ago, she said. “It’s exhausting to paint. I work flat, so you’re on your feet 10 hours a day bent over. The paint I use is so thick and fluid, you can’t paint upright,” she said of her method of creating the glossy, brightly colored images of the female form on display. “Part of the process is being like a house painter.”

By the evening’s end, more than a few of the paintings had sold, but where would the rest of the collection go after the one-night event? “I don’t know. I’m so clueless as to the commercial side of this,” Law said.

Voltz Clarke, who represents Law in the U.S., had the answer: “It has to do with my whole business model. I do pop exhibitions. I take the show on the road — I go into Chelsea, I go Uptown to a townhouse, down on the Lower East Side in a garage-style studio.” And so, Voltz Clarke explained, Law’s girls are next headed, “Uptown: private viewing space.”

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