Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Lauren Fetes Watch Line... Town Hall Debate... Vuitton's Space Age Fantasy...

David Lauren wasn’t deterred by the difficult market for luxury goods at a launch party for Ralph Lauren’s new watch collection.

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SPACE INVADERS: One small step for man, one giant leap for leather goods. July 20 marks the 40th anniversary of Apollo 11’s first lunar landing, but to commemorate, Louis Vuitton has created a custom-order “Malle Mars” trunk designed with a trip to Mars in mind. The aerodynamic trunk, which looks like something out of “Star Trek,” opens up to unveil compartments for all kinds of space necessities — from tool and pharmaceuticals drawers to shelves for dishware and even a folding chair to take in the views of Earth.

The trunk, as well as other NASA photographs, space toys, sculptures and astronomy photos, will be on view this Monday, when Louis Vuitton is celebrating the lunar landing’s anniversary with a party at the Rose Center for Earth and Space at the American Museum of Natural History. Vuitton North America president and chief executive officer Daniel Lalonde is playing host with Buzz Aldrin, Jim Lovell and Sally Ride — the history-making astronauts who star in the company’s new core values campaign. For the occasion, Vuitton is donating an undisclosed sum to Al Gore’s Climate Project, and sales of the travel collection at the Fifth Avenue flagship from July 13 to 20 will benefit the organization.

As for Mars, the only thing that is missing now is for Marc Jacobs to design the special Louis Vuitton space suit.

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