Last Call... Baby on the Brain... Help When Needed...

Packed in tightly with other Max Azria fans at his show Tuesday night was Malin Ackerman, attending her fifth runway spectacle of the week...

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GOODFELLAS: Longtime friends David Arquette, Ben Harper and David Bedwell marked the debut of their new contemporary line Propr on Monday night with a party/photo shoot/mini concert. The line, which includes both women’s and men’s wear, will retail from $72 for a shirt to $350 for outerwear and, according to Bedwell, the former designer of Original Penguin, is approximately 65 percent organic. “The goal was to create a timeless, truly classic collection,” he noted. So where, exactly, does a Grammy Award-winning musician and an actor/producer/director well known for his wacky red-carpet wares fit in? “These guys are just so into clothes,” joked friend Meg Ryan, as a model strode toward photographer Marc Baptiste sporting a chic navy trenchcoat with coconut buttons and pleat detail, followed by another in a pretty cotton sundress trimmed with ruffles.

The trio worked as a team on everything from fabric selection and design to smaller details such as the perfect cuff length, as evidenced by Harper, who jumped onset in between dances with his 4-year-old daughter to make adjustments.

Courteney Cox and 4-year-old daughter Coco were standing by wearing mommy-and-me chambray dresses from the line, as was Harper’s wife, Laura Dern. So as the shoot wound down, and more well wishers including Tobey and Jennifer Maguire, Jennifer Aniston and Surf Lodge chef Sam Talbot stopped by, it was time for Harper to gear up for a few songs in honor of Arquette’s perfectly timed 37th birthday. “Don’t get me wrong,” grinned Arquette as he glanced around the room, “I love a good rhinestone jumpsuit, but this is about clothes that everybody can actually wear.”

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