Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Larusmiani in Writing Partnership

Men's wear brand has teamed up with prestigious writing instrument manufacturer Montegrappa to celebrate the high-end quality of Made in Italy’s craftsmanship.

fashion-scoops/news

FASHION WRITING: Italian luxury men’s wear brand Larusmiani has teamed up with prestigious writing instrument manufacturer Montegrappa to celebrate the high-end quality of Made in Italy’s craftsmanship.

Starting from this month until December 2013, the Larusmiani boutique on Milan’s Via Montenapoleone, in the heart of the city’s Golden Triangle shopping district, will feature a corner dedicated to Montegrappa luxury pens.

“For 90 years, our company has been keeping alive the concept of tradition and craftsmanship, values we share with Montegrappa, which is a perfect partner for our boutique on Via Montenapoleone,” said Larusmiani chief executive officer Guglielmo Miani.

In addition, the company’s flagship store will carry a limited edition gift set realized by Montegrappa in collaboration with Warner Bros. Consumer Products. Celebrating the “Batman” movie series, the set, available in only 500 pieces at a price of 3,900 euros, or $5,072 at current exchange rate, includes a carbon fiber fountain pen, a timepiece and a pair of cufflinks, all featuring the popular superhero’s logo.

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