Ed Hardy store in West London’s Westfield mall.
Photo By Courtesy Photo
ED HARDY IN LONDON: Ed Hardy is bringing its tattoo-inspired clothing label to London. On Tuesday, the ready-to-wear label unveiled a 2,088-square-foot store in West London’s Westfield mall, which carries the label’s entire line of men’s, women’s and children’s wear, along with accessories and footwear. Gary Berman, managing director of Ed Hardy Australia, which holds the license for the Ed Hardy label in Australia, Asia and the U.K., said the store had been done up to “look a little bit like how a rock star would have their house,” with details such as ornate pink chandeliers contrasted with a skull-and-crossbones tattoo design painted on the store’s floor and colorful tattoo designs etched on the ceiling.
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