Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Karl Lagerfeld to Live Stream Party

Designer is to host opening event for his new boutique during Paris Fashion Week.

fashion-scoops/news

I SPY: Live streaming fashion shows is so last season. Now Internet fashion addicts arebeing invited to shop openings, too. Karl Lagerfeld, slated to christen his new boutique on Boulevard Saint-Germain during Paris Fashion Week, plans to broadcast the event on Karl.com and the brand’s Facebook page.

Three cameras are to be installed at the Feb. 28 event to give a bird’s eye view of the editors and VIPs in attendance, and the designer himself. Virtual guests can also pose questions on a Twitter wall.

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