fashion-scoops
fashion-scoops

Lacoste Comes to Broadway

The store, on one of the busiest shopping streets in the New York, is expected to be among the brand's highest-grossing stores per square foot.

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LACOSTE COMES TO BROADWAY: Lacoste opens its newest store on Saturday at 541 Broadway in Soho. The store, on one of the busiest shopping streets in the New York, is expected to be among Lacoste’s highest-grossing stores per square foot, said Steve Birkhold, chief executive of Devanlay US Inc., which holds the apparel and accessories license for Lacoste. The 4,700-square foot space, previously occupied by Foot Locker, carries men’s, women’s and children’s wear, in addition to the nation’s largest assortment of Lacoste footwear. Devanlay now operates 69 full-price boutiques and 39 outlets in the U.S.

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