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EDUN HITS LIBERTY: Ali Hewson made an early call at Liberty of London Wednesday morning, to launch her Edun label’s pre-fall capsule collection and a pop-up concession at the store. Hewson, who’s married to U2’s Bono, also invited a gaggle of 6-year-olds from an East London school, whom she had tapped to design drawings that will end up on a collection of Edun T-shirts, the profits from which will benefit England’s Variety Club charity. “They’re beautiful…very bright and happy,” said Hewson of the children’s T-shirt designs.
The children’s drawings, which are inspired by their London surroundings and feature double-decker buses, flowers and butterflies, will be on display in Liberty so customers can vote on their favorite design. The winning drawing will then appear on an Edun T-shirt to be released in November and sold exclusively at Liberty. Hewson said partnering with Liberty had been a natural move. “It’s one of the nicest stores in London — there’s a certain thoughtfulness in the store, it’s inspiring just to walk through it,” said Hewson. However, Hewson, a mother of four, said she wasn’t planning to check out any other London landmarks during her short stay. “I like my bed these days — that’s a sight I’d like to see,” she said with a laugh.