L.A. PREP: Tommy Hilfiger busted out the lawn chairs and fruity cocktails Thursday evening to welcome its roving temporary store-cum-beach cottage showcasing the brand’s 60-piece Prep World collection to The Grove in Los Angeles for three days. In a younger and preppier fashion, Hilfiger has been going on a global tour with the Prep World pop-up, which stopped in Paris, New York, London and Stockholm before Los Angeles and is on its way to Milan and Madrid. “Preppy is different in every city,” said Hilfiger. “In Italy, it is very polished and clean and colorful. In Paris, it’s dressed up and more on the conservative side. In Madrid, everybody is wearing red pants. In Tokyo, they are mixing all the colors together.” Hilfiger didn’t quite know how Los Angeles would fit in. “I didn’t think L.A. was one of the preppiest cities, but it turns out that Hollywood loves prep,” he said, pointing out the celebrities that joined in the Prep World festivities, including Jason Lewis, Bijou Phillips, Zelda Williams, Hailee Steinfeld, Melissa George, Malin Akerman, Justin Chambers and Ioan Gruffudd.
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