NUDE ON THE BOWERY: For the unveiling of its New York flagship tonight at 25 Bond Street, United Nude has called upon Kirsten Dunst, Kim Cattrall, Kim Kardashian, Susan Sarandon and other notables to help raise the roof. The 1,800-square-foot store’s design has a considerably artistic bent. Its intentionally dark interior is offset by The Wall of Light, a series of light boxes that change different colors while illuminating individual shoes. Another unexpected feature is a sculpture of a Lamborghini near the entrance and jewelry, a new category for United Nude. Architect and United Nude’s creative director Rem Koolhaas, whose second cousin with the same name is well known by the fashion crowd, said the boutique’s address was an easy sell. “This is a chic location. This neighborhood is on the way up with The Bowery Hotel, the New Museum, and new shops and cafes opening.” But the Shanghai-based Koolhaas understands flagships aren’t always moneymakers. The brand’s Amsterdam store generates $850,000 in sales annually, but he was hard-pressed to estimate how the Gotham location will fare. “It’s a flagship and if we lose money, we can write it off as a marketing expense,” he said.
Ads by Google