SHIPPING OUT: Shipley & Halmos designers Sam Shipley and Jeff Halmos are hitting the road on an 11-city “Fill in the Blank” tour of Barneys Co-op stores. The road trip kicks off Aug. 12 in New York and ends up in Seattle Aug. 26. The idea is to connect with customers without succumbing to the same-old trunk show shtick, which Halmos describes as “awkward.” Instead of the standard meet, greet and shop event, Shipley and Halmos will photograph customers and ask them to complete a “Mad Libs”-style questionnaire, all of which will be compiled into a book to be sold at Barneys this fall. “We came up with this idea of how we could get our customers to be involved in the creation of a product where they would interact with us,” said Halmos. “And it’s not like, go try on our clothes and get your picture taken. We want to capture the customer who shops at Barneys.”
August 4, 2010
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