Women’s Wear Daily
04.18.2014
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KALEIDOSCOPE EYES: Now that it’s arrived in Manhattan, Target isn’t scaling back the spectacles. On Aug. 18, the discounter will hold an event at the Standard New York, Target Kaleidoscopic Fashion Spectacular, that will be part light show, part runway show and part dance theater. The hotel’s southern facade will be illuminated as 66 dancers in 155 rooms perform a piece of choreography synchronized with fast-paced lighting patterns and set to a music score. The dancers will be dressed in fall styles from Mossimo, Merona, Converse One Star, Xhilaration, Pure Energy and Liz Lange. At the same time they’re dancing, a simultaneous presentation will take place in the street, with models appearing in a nine-room stage that replicates the hotel’s notorious windows. The entire event will be broadcast via live-stream on Target’s Facebook page. Select fall styles will be available for preorder.

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