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KE$HA AND MORE: Casio unveiled several new watch models at the Hammerstein Ballroom in Manhattan on Monday night, but Ke$ha was the headliner at the third annual “Shock the World” event. The singer went through a slew of wardrobe changes and, while praising her Baby-G watch as “indestructible,” lamented the state of her love life. “Men are idiots…especially if you’re a strong woman and you say what you want and you say what you mean….It takes a very confident and ballsy man to try to date me.” Basketball star Lamar Odom of the champion Los Angeles Lakers, who is married to Khloe Kardashian and is a brand ambassador for the Ultimate Tough G-Shock watch, had some sage advice on the matter. “Communication…and sleep.”
Bryan Greenberg, an ambassador for Casio’s Edifice Black Label, was also on hand, along with Richie Rich, Gabourey Sidibe, Danielle Staub and Maksim Chmerkovskiy, among others.