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Kering Sponsors 'A Shaded View on Fashion Film' Festival

The annual shorts festival — which normally shows at the Centre Pompidou in Paris — screened 12 short films at the French Institute Alliance Française.

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SHORT TAKES: On Friday night in New York, Kering sponsored the American debut of the "A Shaded View on Fashion Film," a festival of short films dedicated to fashion and style.

 

The annual shorts festival — which normally shows at the Centre Pompidou in Paris — screened 12 short films at the French Institute Alliance Française’s Florence Gould Hall. There was the short film Bruce Weber made of 17 transgender men and women for Barneys New York for the store's spring advertising campaign. Marisa Tomei was the star of a humorous and sexy lesbian short by Stuart Blumberg. And Kate Moss, in her acting debut, was the subject of an artistic take on Agent Provocateur underwear by the Academy Award-nominated filmmaker Mike Figgis. The shorts were not making their debut here — the Figgis film was made in 2006 — but they were compiled for their shared interest in the world of fashion by the blogger and former designer Diane Pernet, who came to the screening and reception in her trademark look: an all-black ensemble in sheer draped and layered fabrics, custom-made cat eye sunglasses, and a towering beehive.


"In general, I'm not looking for a fashion shoot in motion, I'm looking for a film," Pernet said. "I wanted to show a variety of ways you can approach expressing fashion and your brand. Because a fashion film that isn't good has a sell out date. That Kate Moss film was made three years ago and it's as relevant now."


Figgis was honored alongside director Jerry Schatzberg ("The Panic in Needle Park") and the two participated in a joint Q&A about their careers.


“I’m not intimidated by fashion designers,” Figgis said. “But I understand why people would be: they bring an army of credibility and an aura, an attitude, and defensive about what they do for very good reason, which may be very intimidating for a filmmaker.”

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