Women’s Wear Daily
04.20.2014
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Kenneth Cole Designs Watch for amfAR

The designer continues to pursue his role as a philanthropist with a limited-edition watch to benefit the AIDS charity of which he is a chairman.

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CHARITY O’CLOCK: Kenneth Cole continues to pursue his role as a philanthropist. The designer teamed up with licensee partner Geneva Watch Group to design another unisex watch to benefit amfAR, the AIDS research charity of which he has been a chairman for eight years. The limited-edition Powered by You watch features a silver skeleton white dial with rose gold accents, a stainless steel band and a double loop red AIDS ribbon on the case back, a symbol that Cole helped redesign in 2011. The watch, which retails for $250, will hit stores nationwide in the spring with at least $25,000 of proceeds from the sale benefiting amfAR.

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