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Kate Moss Takes on Sushi Shop

Iconic model designs a special box for French restaurant chain.

SUSHI FAN: A flurry of French actors and actresses including Virginie Ledoyen, Audrey Dana, Marina Foïs and Zabou Breitman were among guests at the Parisian cabaret La Nouvelle Eve on Tuesday night as French chain Sushi Shop unveiled a special box designed by Kate Moss.

Guests listened to the jazz music of Thomas Dutronc, while nibbling on California tuna tataki and tarama maki from the Moss box.

The model is a sushi fan, according to Sushi Shop. “We are opening our first London location next month [the chain’s 100th restaurant] so it felt natural to collaborate with her,” a spokeswoman for the restaurant explained. The chain is also to open a second location in New York next month.

The tie-up with Moss, which doesn’t include appearing in an advertising campaign, comes after an initial collaboration with Kenzo Takada in 2011 and another with Lenny Kravitz in 2012.

The box, decorated with sequin patterns and metallic shades, holds 40 pieces. It is priced at 45 euros, or $58 at current exchanges, and will hit all Sushi Shop restaurants on May 13.

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