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MODEL UNIFORM: Erin O’Connor is the latest model to try her hand at design. O’Connor, together with her stylist and designer friend Kate Halfpenny, has launched a line of T-shirts and bags under the label She Died of Beauty. All the pieces bear tongue-in-cheek slogans, such as “She Died of Beauty,” “She Died of Individuality” or “She Died of Perfection.”
“Erin and I were thinking for a long time about doing something together and our friend came up with the slogan,” said Halfpenny. “It’s us poking fun at the fashion industry but in a humorous way.” The pieces are all made from organic cotton, printed with water-based ink and using only sustainable energy generated from wind power and solar power. The T-shirts retail at 40 pounds, or $64, while the bags retail at 20 pounds, or $32.
The collection is sold on the company’s Web site, shediedofbeauty.com, which ships internationally, and launched this week at the British online boutique youngbritishdesigners.com. Halfpenny — who also designs evening and bridalwear under the label Halfpenny London — added the duo is considering adding some embellished, cashmere pieces to the collection too.