Women’s Wear Daily
04.16.2014
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Pursuing his playful exploration of high-low chic, Karl Lagerfeld has trained his lens on the fall collection of French mail-order giant 3 Suisses.

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TROMPE L’OEIL: Pursuing his playful exploration of high-low chic, Karl Lagerfeld has trained his lens on the fall collection of French mail-order giant 3 Suisses. The designer photographed model Iris Strubegger, who also will appear in this fall’s ads for his eponymous label, wearing items from 3 Suisses Collection priced from 14.90 euros to 199 euros, or $18 to $121 at current exchange. Though the cover and layout may suggest otherwise, Lagerfeld did not have a hand in designing the sleek outfits. But the designer, who is also creative director at Chanel and Fendi, said he was eager to repeat his foray into the mass market, following his collaboration with H&M in 2004. “My dream is to turn the whole house of Lagerfeld into this kind of [mass] business, because I am at the peak of luxury with Chanel and Fendi,” he told WWD. “Being at both ends of the market is the height of luxury.” Lagerfeld said he had yet to discuss his project with the new management team being put in place at Karl Lagerfeld SAS. But lest they think his love of mass consumerism is feigned, the designer posed on top of a black washing machine for the back page of the 3 Suisses catalogue. “It is so chic and pretty,” he said of the household appliance. “I would like to have one — not to wash clothes but to put in my dressing room to hold my dirty laundry.”

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