Women’s Wear Daily
04.24.2014
fashion-scoops
fashion-scoops

Karl.com Gets a Makeover

The updated platform has three main sections: homepage, shopping “sektion” and “kollections.”

fashion-scoops/news

KARL.COM 2.0: Karl Lagerfeld’s Web site has been revamped to include a broader fashion component.

 

His affordable Karl women’s collection can now be purchased exclusively online through the link to Net-A-Porter, which ships to 170 countries. The e-tail section for Karl Lagerfeld Paris’ men’s line is “coming soon,” according to the site.

 

The “Kollections” area features Lagerfeld’s most recent collections, including Karl fall-winter 2012 women’s and men’s, Karl Lagerfeld Paris 2012 women’s and men’s and Lagerfeld fall-winter 2012.

 

Despite all the changes, never fear. Karl.com remains home to his pithy “Karlisms,” such as: “I’m living my memoir, I don’t need to write it.” And there’s: “I know how annoying, impossible and hard to please I can be. I wouldn’t recommend myself as a guest to anyone.”

 

The quotes are found on the site’s homepage — still under the “World of Karl” section — which also links to other subsections chockablock with photomontages, including Fashion and Places, giving an insight into the designer’s favorite things. Under Art & Culture, Lagerfeld suggests Paris’ Biennale des Antiquitaires, for instance.

 

Karl.com went live in March.

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