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ART AND COMMERCE: The Whitney Museum of American Art found itself a new fashion industry friend for the 2010 Whitney Biennial, which opens to the public on Feb. 25. Tommy Hilfiger USA Inc. will be this year’s Biennial fashion sponsor, and, as part of the partnership, Tommy Hilfiger is launching a few initiatives. In addition to hosting the opening night’s after party at his Fifth Avenue flagship with writer Bob Colacello, 2010 Biennial artist Ari Marcopoulos and Whitney director Adam D. Weinberg on Feb. 23, Hilfiger and Marcopoulos have collaborated on a special limited edition tote sold at the Whitney and the Fifth Avenue store for $98 from Feb. 24. Half the proceeds from sales of the totes will go to the museum. The first 1,000 visitors on Feb. 27 will also be able to enter the exhibit for free, courtesy of Hilfiger, who is underwriting their admission.