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Joey New York Changes Hands

Joey New York Inc. has acquired the brand of skin care and beauty products through its purchase of RAR Beauty LLC.

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Joey New York

A Joey New York product.

Photo By George Chinsee

JOEY NEW YORK ACQUIRED: Joey New York Inc. has acquired the Joey New York brand of skin care and beauty products through its purchase of RAR Beauty LLC. Terms of the transaction were not disclosed.

Richard Roer, president of Joey New York Inc., said that the acquisition will allow the brand to “develop once again into a significant brand in the skincare, cosmetics and personal care industry, not only through organic growth but through strategic acquisitions of companies in which we can integrate into the Joey New York brand business model.”

The Joey New York brand was developed in the early 1990s to provide the “instant visible results spa at home concept.”

Founder Joey Chancis, chief executive officer of Joey New York Inc., said the brand has launched a new quick results coconut water product line, which is sold in the masstige distribution channel.