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Coty Toasts 10th Anniversary of Partnership With Jennifer Lopez

Starting with Glow by JLo in 2002, the partnership has been one of the most successful in fragrance history.

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JLO’S GLOW DAY: “It’s a very emotional moment,” said Coty chief executive officer Bernd Beetz Thursday evening at the Hotel Bel-Air in Los Angeles, where the beauty company marked the 10th anniversary of its partnership with Jennifer Lopez with an enormous cake in the shape of her latest fragrance, Glowing. He had plenty to be emotional — perhaps, even giddy — about: Starting with Glow by JLo in 2002, the partnership has been one of the most successful in fragrance history, netting 18 fragrances sold in 25 countries and almost $2 billion in retail sales. And the money keeps rolling in. Glowing, which entered all 1,100 Kohl’s doors about four weeks ago, is performing 147 percent above plan, according to Lopez. “It’s really mind-blowing, but I’m very proud,” she said of her decade-long fragrance reign.

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