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Jennifer Lopez Backs Luxury T-shirt Shopping Site

Teeology will place a curated selection of high-end printed T-shirts up for vote by its members, with the winning designs going into immediate production.

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J.LO TEES IT UP: Jennifer Lopez, along with tech entrepreneurs MJ Eng and Brian Lee, and fashion entrepreneurs Erica Zohar and Jeff Marine, are launching Teeology.com, an online shopping destination for limited-edition luxury T-shirts, today. Using innovative technology and social networking tools to disrupt the traditional retail model, Teeology will place a curated selection of high-end printed T-shirts, designed by various artists and designers, up for vote by its members, with the winning designs going into immediate production. The site also offers a permanent collection of basics for men and women starting at $20 in addition to the limited-edition styles, which start at $29.